The brain capital Tuition Financing Concept is one of the pivotal modes of tuition financing at WHU. It assures that all qualified prospective students are able to start their studies at WHU independently of their personal background.

Thus, the university guarantees that one of its core values is put into reality. The idea behind this value is: "Studies at WHU have never fallen through for financing reasons". Thanks to the new financing concept, this applies even more.

The entire decoupling of tuition fees from the financial situation BEFORE the start of the studies contributes moreover to a balanced composition of the student body which is supposed to consist of members of all social groups.

Tuition fees are mentioned as one of the most important reasons for not applying at WHU or not starting studies there. Prospective and actual students display a high uncertainty regarding their career and income perspectives. There is consequently a need to offer a model which permits all students to finance their tuition fees independently of their personal background while accounting for the uncertainty of future income, and which does not imply a fixed debt burden.

The brain capital model also signals that WHU and its stakeholders belief in the long-term quality and potential of its graduates. The alumni who are involved in the concept feel still committed to their university and use this opportunity to actively contribute to the positive development of WHU.